Lessons for Web3 Companies About Control After bZx

Second, and as discussed above, the CFTC cites the respondents’ public statements and marketing as examples of business control. For example, the commission points out that the co-founders “made public statements, appeared in interviews, wrote articles, led calls with community members that are publicly available on YouTube and otherwise publicly marketed and solicited members of the public to utilize the bZx Protocol” pre- and post-shifting technical control to the DAO, all as a form of business control.